Step 3: Understanding Student Engagements
Student Engagement is the best tool for building your brand awareness with students.
I'd like to start by explaining what a student engagement is. Simply put, this is a way for us to direct media content either already created by yourselves, or with guidance from / in collaboration with the GB team that either teachers can sign up for, or students can view by themselves. This can either be on demand materials for lessons, via mail-shots to students, or social media content such as #shorts.
Employers can post whatever content they would like. However, we have some guidelines to ensure your engagement is successful. Our Guide to student engagements is a great resource for helping you be successful and effective.
Are you going to be filming any content using your mobile phone? Take a look at these helpful tips for recording better quality videos that can be edited effectively.
How the process works:
1. Initial planning call
2. Dates and themes confirmed
3. Recording completion deadlines agreed
4. Recordings completed
5. Video edits agreed and prepped for release
6. Videos goes live on the planned date(s).
Top Tip: If you are struggling with ideas for your student engagement content, book a call with your account manager, and we will help.
Here are some previous examples of student engagements:
1. Siemens Q&A Session - International Women in Engineering Day
Sessions that appear interactive with information shared in smaller chunks tend to be more successful. This Q&A session incorporates some #shorts to make it more engaging.
2. What is investment and is it for me?
Students liked this content as it felt like chatting to a real-life investor, not just a person talking about the role from an outsider's perspective, for example, HR or recruitment.
3. How to choose the right university course
We get higher engagement numbers with content like this as it is directly relevant to student pathways and helps students who might not be getting this advise from elsewhere. This sort of session aims to get students thinking about their pathways and therefore considering where such a route is right for them. While this session is clearly aimed at students going to university, by nature of informing students about such a pathway it might encourage students to consider, or reconsider, such a pathway.